In a bid to make mobile internet more accessible across the continent, French mobile provider Orange, has launched a new breakthrough digital service in Africa.
The Orange Klif digital deal starts from under $40, inclusive of a smartphone, data, voice and text bundle, setting a new price benchmark that will act as a major catalyst for smartphone and data use across the region.
The 3G Firefox OS smartphone is exclusive to Orange and will be available from April in thirteen of Orange’s markets in the region, including, but not limited to, Egypt, Senegal, Tunisia, Cameroon, Botswana, Madagascar, Mali, Cote d’Ivoire, Niger, Kenya and Mauritius.
The offer follows a successful history in delivering and marketing smartphones in the region with Orange doubling its smartphone sales in 2014 – 35 percent of total handset sales. Since launching its first smartphone in the region in 2013, Orange has sold more than a million smartphones. Orange has also experienced a burgeoning demand for data that has seen a 44 percent year-on-year rise in mobile data revenues in the last quarter of 2014.
‘Although the smartphone revolution is well under way across the African continent, there remains a proportion of the population that so far has been underserved, not just because of the cost of handsets, but because of concerns about data costs. By scooping up all the costs into one, incredibly priced digital offer, we hope that critical access to the mobile internet and all the opportunities that that opens up, will be within reach of many more people,’ said Yves Maitre, Orange’s executive vice-president of Connected Objects and Partnerships.
The launch signals a new type of offer in the pre-paid market, offering predictability of data costs through an all-inclusive tariff at a price that sets a new benchmark. Customers seeking to upgrade from 2G feature phones to 3G smartphones can enjoy the benefits of multimedia and online usage with no hidden surprises. Depending on the market, a typical data bundle will be up to 500mb per month for six months, with the opportunity to top-up when reaching the end of the bundle. Customers have a choice of shorter or longer data plans with voice and text allocations inclusive in the bundle.
The smartphone will also provide access to a range of compelling content, including established Orange services such as the entertainment portal, Star Africa, Orange Football Club as well as partner services like Dailymotion, the video sharing service. All-important local content, for example, the popular sports portal, Ndamli, in Senegal and Anghami, a music catalogue service providing access to millions of Arabic and international songs will be readily available. Additionally, customers will have access to the burgeoning Firefox Marketplace, providing access to thousands of apps.