Dealing with diamonds

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By Al Jazeera

Diamonds are one of very few, perhaps the only, luxury commodity that has risen in price in recent times.

Global diamond sales grew 3 percent to a new record of $81bn – with the strongest growth coming from the United States, China and India.

So if there is a company that is really benefitted from this, it is De Beers – which produces one-third of the world’s rough diamonds by value.

But finding those diamonds is getting tougher because, simply, the easy-to-find diamonds have already been dug up.

From London, the CEO of De Beers, Philippe Mellier speaks to Counting the Cost.

Source:: Al Jazeera

http://bc05.ajnm.me/665003303001/201503/1377/665003303001_4125598412001_CTC-Clip—Diamond-prices.mp4?videoId=4125330995001

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