Eight ways Facebook is preparing for elections across Africa


WITH a number of upcoming elections across Africa, Facebook has shared an update on its work to reduce the spread of misinformation, protect election integrity and support civic engagement across the continent.

‘We’ve dedicated unprecedented resources to these efforts globally — and our work across Africa is focused in eight key areas,’ says Akua Gyekye, Facebook’s Public Policy Manager for Africa Elections.

Fighting False News

‘We want to stop the spread of false news on our platforms. That’s why we’ve teamed up with local third-party fact-checkers across South Africa, Nigeria, Kenya, Cameroon and Senegal — including Africa Check (Africa’s first independent fact-checking organization), AFP (Agence France-Presse – an international news agency), Pesa Check (a local Kenyan fact-checking organisation) and Dubawa (a local Nigerian fact-checking organisation),’ she added.

According to Gyekye, these independent groups help assess the accuracy of news shared on Facebook, and when they determine content is false, its distribution in News Feed is reduced so fewer people see it. Facebook also shows related articles from fact-checkers for more context and notify users if a story they have shared is rated as false.

‘Additionally, in Nigeria, WhatsApp has worked with Africa Check and CrossCheck Nigeria to let users send questions about potential rumours they have received through the platform. These fact-checking expansions are part of a broader strategy to fight fake news that includes extensive work to remove fake accounts; cut off incentives to the financially-motivated actors that spread misinformation; promote news literacy; and give more context so people can decide for themselves what to read, trust, and share,’ she said.

Boosting Digital Literacy and Helping People Spot False News

The platform wants to make sure people can spot false news and know how to flag it. ‘That’s why we’ve rolled out educational tips on national and regional radio and in print media across Nigeria, South Africa, Zambia, Kenya and Zimbabwe. In Nigeria, WhatsApp has launched its “Share Facts, Not Rumours” campaign to help increase awareness about hoaxes,’ said Gyekye.

Additionally, at the end of last year Facebook began a new Online Safety Programme for students in Nigerian secondary schools. The 12-week workshop is designed to help teenagers understand the fundamentals of online safety and digital literacy, covering topics such as managing an online presence; social media and sharing; public Wi-Fi safety; building healthy relationships online; understanding password security and privacy settings; and identifying misinformation online.

Promoting Civic Engagement

Helping to build informed and civically engaged communities is central to Facebook’s work around elections. In Nigeria, the platform has rolled out new options in English & Hausa so people can report posts that contain incorrect election information, encourage violence or otherwise violate Facebook’s  CommunityStandards (https://www.Facebook.com/communitystandards/). On Election Day, a voting day reminder in English and Hausa will be displayed at the top of Facebook’s News Feed.

Journalist Training

According to Gyekye, Facebook continues to educate media groups and journalists across the country on best practices for sharing content on its platforms and online safety. It  also provides trainings on its Community Standards (https://www.Facebook.com/communitystandards/), which govern what is and is not allowed on our platform.

Proactive Removal of Impersonation Accounts

Facebook has always had policies against impersonation, and thanks to recent advancements in its detection technology, the platform has become much more effective at identifying these accounts.

Partnerships with NGOs and Civil Society

In order to better understand local issues and tackle them more effectively, Facebook is working with a number of NGO and civil society partners across many African countries. ‘These local partners have been instrumental in giving us feedback that we’ve incorporated into our policies and programs, including the aforementioned trainings with teens and journalists,’ said Gyekye.

Connecting with Political Parties About Security

‘We’ve trained parties, campaigns and candidates on security best practices, including how to turn on two-factor authentication and how to avoid common threats online. For the Nigerian elections, we’ve trained vice presidential candidates, senatorial candidates and top advisors from over 35 major political parties — and the information included in these trainings is all available for anyone to access at politics.FB.com.

‘We want Facebook and WhatsApp to be places where people feel safe, can access accurate information and make their voices heard. We are making significant investments, both in products and in people, and continue to improve in each of these areas,’ she said.



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