FOR the first time, Brand Finance has launched the Africa 150 ranking – a ranking of Africa’s top 150 most valuable and strongest brands.
South Africa’s telco giant MTN has been crowned as the continent’s most valuable brand, despite recording a 1 percent brand value loss to $3.3bn. Over the last year, Africa’s largest mobile operator has celebrated solid profits and impressive subscriber growth, which currently stands at more than 250 million across 23 countries.
As with all big telcos globally, MTN is being squeezed from all sides as OTT messaging apps like WhatsApp are impacting voice and SMS revenue, and challenger brands offer comparable data services at below-market rates, leading to fierce price competition and decreasing margins.
However, Covid-19 may be an opportunity for telecoms brands to reverse their fortunes, as Brand Finance predicts a limited overall impact to the sector and even potential for growth as demand surges.
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